2024 Hospitality Trends Report

2024 marks 16 years of Carbonate and af&co.'s annual Hospitality Trends Report. This is the first report since the official end of the pandemic, but we know the industry still feels the reverberations. Like any 16-year-old, we don’t trust what worked in the past. Things are different now. We have to discover our own future — and we’re trying to figure it out.

Rules? Forget 'em! We're breaking free from those simple molds. We’re embracing maximalism — more is more is MORE! We're drifting away into dreamland, leaving reality behind. Boundaries? Psh, we're pushing those limits to the max. It's all about our squad, our peeps — friends and fans — and we're teaming up in ways we've never seen before. Celebs! Influencers! We're gobbling up content like there's no tomorrow. And our real-life adventures? Well, they better measure up.