Research

Adobe Digital Economy Index, Q1 2021

In March 2021, flight bookings grew 111 percent while hotel bookings grew 50 percent compared to the weeks leading up to the vaccine rollout, according to the Adobe Digital Economy Index.

The Travel Industry Turned Upside Down

Navigating the COVID-19 pandemic, for many players in the travel industry, has been like sailing into a hurricane. Six months in, many are trying to right themselves and realizing that their navigational charts are no longer adequate.