Business Strategy
Destination Experience: Driven by Data, Inspired by Travelers
Reuters Events: Travel launched its first 2022 Travel report titled Destination Experience: Driven by Data, Inspired by Travelers. This report features expertise from senior leaders at IHG Hotels & Resorts, Visit California, AIR MILES, and Appnovation.
Discover Puerto Rico's CMO Leah Chandler on Effective Messaging for Modern Times
Discover Puerto Rico CMO Leah Chandler discusses removing "post-COVID" from our vernacular and sending out a balance of messaging to potential visitors - the right mix of inspiration and information.
