Leadership in the New Normal: Crisis Management
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In this video, Michelle Farabaugh, the former chief marketing officer of Harry & David, shares her four keys to leadership in times of crisis.
It's been a tough year for everyone as we deal with the impact of the COVID-19 outbreak. Like travel and hospitality executives, retailers have also been faced with making extremely difficult decisions. In this video, Michelle Farabaugh, former chief marketing officer of Harry & David and C-suite executive with over 20 years of retail experience, shares her four keys to leadership in times of crisis.
Farabaugh emphasizes that although it's challenging, leaders must appear confident to their teams and strive to be transparent with all stakeholders about company decisions during a crisis. Her four key to crisis management include:
- continuous communication;
- adaptive leadership style;
- listening with an empathetic ear; and
- strategic thinking.
Watch the video above for Farabaugh's tips on how to execute on these four keys to crisis management.
This video was originally published by Women Leading Travel & Hospitality's sister brand, Women in Retail Leadership Circle.