Brigit Zimmerman Named CEO of Priceline

The appointment of Brigit Zimmerman as Chief Executive Officer of Priceline represents more than a leadership transition, it reflects continued progress in expanding women’s representation at the highest levels of the global travel industry.

Effective January 1, 2026, Zimmerman steps into the CEO role after more than a decade with Priceline, most recently serving as Chief Commercial Officer. Her career path underscores the power of long-term leadership development, operational expertise and strategic vision in an industry where women remain underrepresented in top executive roles.

Since joining Priceline in 2013, Zimmerman has held a series of senior leadership positions spanning flights, packages, hotels and commercial strategy. In each role, she has helped shape the company’s growth, innovation agenda and customer-centric approach -- experience that positions her well to lead Priceline into its next chapter.

Zimmerman’s appointment is also a reminder that progress in women’s leadership does not happen overnight. It is built through sustained opportunity, sponsorship and the visibility of women who lead complex, global organizations with confidence and clarity. Each time a woman steps into a CEO role in travel, it helps redefine expectations -- and expands what future leaders can envision for themselves.

At Women Leading Travel, we recognize moments like this not simply as individual achievements, but as signals of broader change. Celebrating women who break barriers at the executive level helps move the industry forward and reinforces the importance of leadership pathways that are open, inclusive and intentional.

We congratulate Brigit Zimmerman on this milestone and look forward to watching her impact as she leads one of the travel industry’s most recognized brands.