2025 Women Leading Travel & Hospitality Summit: Adapting to New Industry Trends and Consumer Demands

A panel of travel and hospitality business leaders took the stage at the 2025 Women Leading Travel & Hospitality Summit, held June 9-11 in Atlanta. Speakers included Katty Byrd, senior vice president of guest services, Norwegian Cruise Line; Carolyne "CT" Truelove, vice president, customer and operational excellence, American Airlines; Sheretha Bell, senior vice president, marketing and brand strategy, Atlanta Convention & Visitors Bureau; Traci Mercer, senior vice president, accommodations, flights and strategic projects, Priceline; and moderator Ashli Johnson, founder, Hospitality Hued.

As the travel and hospitality industry undergoes rapid transformation, businesses must adapt swiftly to a variety of emerging trends to stay ahead. This panel discussion explored a range of key industry movements — from the growing demand for sustainability to the surge in tech innovations and changing traveler behaviors. The panelists shared insights into improving customer and employee interactions as well as optimizing business processes based on data-driven decision-making. Watch this session to discover strategic ways your business can harness trending industry developments for growth and success.

Women Leading Travel & Hospitality members can view all sessions from the 2025 Women Leading Travel & Hospitality Summit here. Not a member? Apply today.