Insights From the C-Suite: Julie Arrowsmith, President and CEO, G6 Hospitality


As part of a new, members-only series, Women Leading Travel & Hospitality is asking industry executives about their professional journeys, mentorship, how they stay up-to-date on the latest technology and trends, how they take care of themselves, and so much more. This week, insight comes from Julie Arrowsmith, president and CEO, G6 Hospitality.

Women Leading Travel & Hospitality: Can you share a specific instance where you successfully navigated a major change or challenge, highlighting the key lessons learned and how they shaped your leadership approach?Julie Arrowsmith: Our company recently transitioned from an organization that owned and managed hotels while also operating a robust franchise business to one solely focused on a franchise growth strategy. This was an enormous undertaking and affected every aspect of our enterprise. I’ve found that with these large organizational and business strategy shifts, we as leaders can easily underestimate the time and amou