2024 Women Leading Travel & Hospitality Summit: ScentAir
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Neohni Gilligan, director, fragrance and product marketing, ScentAir, took the stage at the 2024 Women Leading Travel & Hospitality Summit.
Neohni Gilligan, director of fragrance and product marketing at ScentAir, took the stage at the 2024 Women Leading Travel & Hospitality Summit, held June 10-12 in Charlotte.
How does scent play an important role in the travel and hospitality industry? Summit attendees participated in a fascinating scent exploration and education activity. Gilligan explains how scent makes an emotional impact with travelers and how companies can utilize scent to create positive brand affinity and customer experiences.