2024 Women Leading Travel & Hospitality Summit: DEI Workshop
Skift Take
Natalie Norfus, founder and managing owner of The Norfus Firm, took the stage at the 2024 Women Leading Travel & Hospitality Summit.
Natalie Norfus, founder and managing owner of The Norfus Firm, took the stage at the 2024 Women Leading Travel & Hospitality Summit, held June 10-12 in Charlotte. During her interactive presentation, Norfus shared a case study full of data and explored how to go deeper with your DEI plans and prove return on investment.
Norfus previously served as chief diversity officer for multibillion-dollar brands with responsibility for setting the strategic vision for all facets of each brand’s DEI initiatives. Now she partners with employers on DEI and HR strategies, conducts complex internal investigations, and provides coaching and training to boards of directors and other senior leaders.