Monica Xuereb Named Chief Commercial Officer at Loews Hotels & Co

Loews Hotels & Co promoted Monica Xuereb to the role of chief commercial officer (CCO) this month. Xuereb was previously chief revenue officer for the New York-based hospitality company, which owns and operates 26 hotels in the United States and Canada.

As CCO, Xuereb will lead the company's commercial strategy, including oversight of the key disciplines of revenue management, sales and marketing, catering and conference services, brand, communications, e-commerce, distribution, and the customer engagement center. She has nearly three decades of strategic thinking, data-driven decision making, collaboration and industry expertise.

Since joining Loews in 2013, Xuereb has focused on gaining market share and driving top-line revenue and profitability by building strong business acumen amongst hotel commercial teams, along with fostering a data-driven approach to all segments of the business. She previously ran her own consultancy for more than three years, providing assistance with revenue management, pricing and distribution strategies to independent hoteliers and small hotel groups such as Dorchester Collection, Small Luxury Hotels of the World, Rosewood Hotels & Resorts, Morgans Hotel Group, and Viceroy Hotels and Resorts.

Additionally, Xuereb spent 17 years in total with The Ritz-Carlton Hotel Company and Marriott International, holding several senior revenue management positions at the regional, area and property levels, including vice president of revenue management, international, where she oversaw the yield strategies of 34 Ritz-Carlton and Bvlgari Hotels in Europe, the Middle East and Asia.