New Paths for Building Travel Loyalty Programs

Loyalty is a key priority for travel and aviation companies. It's more imperative now than ever to incentivize travelers by offering awards and vouchers for loyalty program members. These were key themes at the April 21 Travel Loyalty Summit hosted by Skift. Wouter Geerts, Skift’s director of research data products, joined the event to discuss travel loyalty programs. Skift released a report on the health and latest developments within loyalty programs the same morning as the event. Airline loyalty programs are becoming more valuable than hotel loyalty programs, according to Geer