Travel and Hospitality Brands Adapt Content Strategies for the New Consumer Mindset

As consumer expectations evolve, digital content and messaging strategies need to evolve with them. A recent Digital Travel summit panel examined how consumers are planning their trips differently and how brands should engage them in this environment.  The panel featured Amanda Johnson, director, marketing communications, digital and media, Herschend Enterprises, and Perrin Doniger, director, digital audience, product and new business development, Smithsonian Magazine. How Should Travel Brands Adapt Their Content Strategies to Reflect New Trends? Even though it feels as if we’re all just emerging out of a “no-go zone” into a travelable world again, don’t be afraid to push your inspiration messaging beyond drive zones, Doniger said.  “We’re seeing a lot of clients just looking for targeted campaigns. I get that, but people are thinking further out for when they